Well, it's pretty simple. This paper allows you to write under water. You hang up the notepad in the shower and jot down ideas as they come to you. Why don't I let the creators explain.
How cool is that! They even offer word puzzles you can do while in shower. Now, I don't know about you but spending that much time in the shower is not in my future. Not unless I want to come out looking like a 6 foot raisin. Still an awesome idea nonetheless with countless potential uses.
But the larger point here is the innovation. They saw a need, had an idea and, most importantly, took action. How many others do you think thought of the same thing but dismissed it as silly? I call this auto-negation (for an explanation, refer to this post).
So, have you seen the product or used it? Share with us your experiences in the comments below. Most of all, take Aqua Notes as an example of what's possible. The next time you get an idea, take the first step. You may have the workings of the next big thing.
Godspeed and I look forward to see you in The Players Lounge.
Why We Get Our Best Ideas In the Shower
4 Tips to Help Entrepreneurs Follow Their Gut
The Importance of Imagination in Entrepreneurship