Tuesday, May 8, 2012

What Type of Entrepreneur Are You?

Entrepreneurial Zone of Genius (EZOG) is an online tool to help entrepreneurs discover just the type of entrepreneur they are. What exactly does this mean? Well, if you are familiar with the Myers-Brigg Type Indicator (MBTI), then you have a running head start. EZOG is similar but designed specifically for entrepreneurs to help them understand who they should have on their team, what tasks to avoid and those which they are more suited for. This is part 1 of a 2 part series where I do an in depth review of EZOG. In this first post I discuss the overall concept and the 4 different types of entrepreneurs, according to EZOG. In part 2 I reveal and discuss the details of my personal EZOG assessment results.

What is EZOG

The term "zone of genius" comes from New York Times best selling author Gary Hicks in his book "The Big Leap." Zone of genius refers to people working in the area of their "sweet spot" involved in work that nurtures the spirit and gives great contentment. Entrepreneurial Zone of Genius takes this same concept and applies it to entrepreneurship, identifying the sweet spot "type" of entrepreneur. If an entrepreneur can identify their own EZOG, they greatly increase their chances of success by understanding where they need to bring in support and where they perform their personal best.

EZOG is a great way for entrepreneurs to take a deeper look at what makes them tick and the source of their success. Why is it that some things just come natural, while others seem so difficult? EZOG is a great way to help answer these and others questions without having to deep dive into MBTI.

Following is a brief summary of each type. These descriptions do little justice to the richness of the research involved in coming up with these distinctions. However, it is an excellent start to a heavy topic.


The Visionary has no shortage of ideas and feels everyone has the potential for greatness. These guys and gals can see opportunities where most others do not. However, In order for the Visionary to live their EZOG they need other entrepreneurial types on the team in order for their visions to manifest into actual products and services. A Visionary without architects, builders and cultivators is just a guy with great ideas with no means to implement them.

According to the EZOG website, the Visionary blind spot is their lack of follow through before jumping to another idea. They have a tendency to either work alone or with other visionaries.


These are the solutions people. You will find the Architect saying things like, "Great idea. Now let's see how to make it work." Their true strength is in the ability to use their logic to simplify the complex, coming up with practical solutions to difficult problems. Architects can greatly benefit from working with Cultivators who can help them scale their solutions.

The Architect's blind spot is a classic case of "analysis paralysis." They tend to over think problems, allowing the perfect to be the enemy of the good. Tell them it is time to launch before they are ready and get ready for a fight.


Builders are the tacticians in the group - the doers. Give them a task and not only will they get it done but you can be confident it will be done correctly. They are just itching to get started and just waiting for the command to do so.

However, they also have a blind spot. There is a difference between doing things right and doing the right thing. Builders need Visionaries to keep them focused and on track. Take your eye off of them and before long they may have a number of disconnected projects with no clear plan.


Cultivators are the classic servant leaders. They are good leaders who put the right people in the right places on the team, bringing out the best in everyone. Probably more than the other entrepreneurial types, they need the other types to be successful.

Cultivators have some serious blind spots according to the EZOG website including avoiding conflict, assuming integrity in others and being people pleasers. When push comes to shove, their over confidence leads them to doing too much themselves instead of engaging other team members.

We Are All Unique

In MBTI we all fall into 1 of 16 categories and in EZOG 60% fall into 1 of the 4 main categories. However, instead of being purely Visionaries or Cultivators, we are all a mix with a unique zone of genius. For some of us the zone of genius is tightly focused, while for others it is a big playing field. Typically we all have a dominant trait, a leaning towards 1 of the 4 categories. Understanding dominant and secondary traits can help entrepreneurs build out more balanced teams as well as keep an eye out for their personal blind spots.

In part 2 of this post, I will share the results of my own EZOG evaluation and how it has helped me, if at all. In the meantime, you can head over to the EZOG website to take the free evaluation for yourself.

No comments:

Post a Comment